About Us: FAQs

With all the cabinet suppliers in D/FW, why do you think the market needed one more custom cabinet manufacturer?
The Dallas-Ft. Worth custom cabinet market is highly fragmented and comprised of many small operators. Sunrise Wood Designs believes that there is a significant opportunity for a professionally managed and well-capitalized company to better service the needs of the custom homebuilder.

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What makes your product so unique?
Sunrise Wood Designs made a multi-million dollar investment in state of the art machinery and equipment, enabling the company to deliver cabinets of exceptional craftsmanship and design. This investment ensures that the cabinets you receive are perfectly square, door and panel arches are exactly centered, joints are stronger and precisely aligned, and the finish is evenly sanded. Due to our investment in equipment and highly skilled workers, every stage of the manufacturing process yields a far superior cabinet compared to our competitors who perform these operations by hand. Please contact us to arrange a tour of our production facility or to see a sample of our work.

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I am happy with my cabinet supplier. What do you do so different that would make me switch cabinet suppliers?
We have spent the time, effort and money to build a service-oriented, professional organization. Our culture of service is embedded in the organization thru the professional management of employees. As our customer, you will experience service excellence in many ways, including our approach to installation and service. Our in-house installation teams result in a more efficient process for our customer, as in-house teams minimize cabinet loss and damage due to timing delays of subcontractors. In one day and with one set of hands, your cabinets are carefully transported from our production facility to your home and professionally installed. All service and installation teams are evaluated and compensated by performance metrics which align their incentives with our customer’s experience.

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What do I have to pay to receive your higher quality product?
Sunrise Wood Designs offers prices that are competitive in the market. As a result, our customers receive a higher quality product at a price that is competitive in the market. Please contact us to schedule a bid for your next custom home or subdivision.

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With turnover being very common in this industry, what are you doing to keep your employees happy and motivated?
We value our employees. We are committed to employing a professional, documented workforce. We recognize that every employee, from line worker to senior management, plays a critical role in the company’s success. We are also committed to supporting our employees’ growth by providing supervision and training to advance their careers, supplying support systems and tools to enable them to effectively compete in the market, and reinforcing their performance by financially rewarding all employees who achieve.

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